Housed in the Castle of Barolo, the “Enoteca Regionale del Barolo” was established in 1982 by a specific regional law. It is the prestigious showcase of wine production in the eleven municipalities that make up the area of origin of the “king of wines”: Barolo, Castiglione Falletto Cherasco, Diano d’Alba, Grinzane Cavour, La Morra, Monforte d’Alba, Novello, Roddi, Serralunga d’Alba, Verduno.

It currently represents 195 producers, whose wines are allowed only after an examination of a special wine tasting committee, operating strictly on anonymous samples to make an objective judgment.

The Barolo selected are then exposed in the tasting rooms and retail, made in the old cellars of Marchesi Falletti, historic birthplace of Barolo, in the same picturesque setting in which more than one hundred and fifty years ago it began to gain notoriety and fame.