On May 15, 1841 the police office of the royal Military Command in Alba granted Luigi Costamagna, son of the estate’s founder Francesco Antonio Costamagna, an official licence “to retail the wine produced from his own vineyards” in La Morra. In 1911, Francesco Costamagna and his son Riccardo were awarded a gold medal at the “Gran Premio dell’Esposizione Internazionale di Torino” for fifty years of winemaking. When Francesco died, his son Riccardo, an attorney, continued to manage the winery with the help of his wife Maddalena. When he died in the 1930s, Riccardo’s wife decided to sell the vineyards located outside La Morra. Wine was produced only for the family’s own consumption and some grapes were sold to other winemakers.

In the late 1960s, Maddalena’s niece, Claudia Ferraresi, together with her husband Giorgio Locatelli, restarted the commercial winemaking activity, planted new vineyards and modernised the old winery. Since the mid 1980s their son Alessandro Locatelli has been managing the winery with the help of agronomist Gian Piero Romana and enologist Giuseppe Caviola. Alessandro has improved the vineyards and wine-making techniques, he has been developing customer sales all over the world, and so carrying on the family tradition with passion and drawing on the wealth of experience gathered by the family.

Right in La Morra town centre, thanks to a careful renovation of the old farmhouse adjoining the winery, are our four guest rooms. Each “Art Suite” is enhanced with original antique furnishings charmingly set in a modern context. Hanging prominently are beautiful works of art by the artist Claudia Ferraresi, Alessandro Locatelli’s mother.