The best local experts will be describing the great wines of the Langhe together with their producers.

The Wine Tasting Experience ® is an original tasting event that Strada del Barolo and Consorzio di tutela Barolo Barbaresco organize both for wine-lovers who choose Langhe for their holidays, and wine enthusiasts from all around Europe, who will have the opportunity to attend special events organized in the main capital cities.

Four ways to experience wine

The Wine Tasting Experiences are available all year round, set to four different “formats”: in Italy and abroad, in prearranged dates or completely tailored. The aim is to meet the different needs of the wine lovers.

The first format, the more “traditional”, is the seasonal double calendar with appointments in spring andautumn in some of the most prestigious venues of Langhe: from WiMu to MODA, including wineries and wine shops of the area.

The second option allows tailored tastings for groups of at least six people, who can decide together with the organizers, dates, time, locations and languages (besides Italian: English, French and German) and of course the types of wine to taste.

A third possibility is offered during the great events organized in the Langhe territory: both for Vinum (in May) and the International White Truffle Fair of Alba (October and November) several special appointments are scheduled and included in the event’s calendars.

The fourth format is connected with events for the promotion of Piedmontese wines or during nights dedicated to the regional food and wine products in the main European capitals: already confirmed are the appointments in Brussels and Copenhagen. Also scheduled, in 2013, are Stockholm, Geneva, Zurich, St. Gallen and others – including an event in China.

The Wine Tasting Experiences in Europe are often followed by friendly gatherings and dinners in the capitals’ restaurants. These offer the perfect occasion to talk about Piedmont which, through Barolo and other great wines, reveals everything it can offer: food, wines, tourist destinations and cultural programmes. The result is a promotional initiative of great effect.

Beyond the traditional tasting

Following the example of the French Ecoles du Vin, the experiences will go beyond the traditional tasting in the winery, a classic activity for every wine tourist, most importantly because they will offer the chance totaste bottles from different winemakers at the same time.

The experiences will be led by winemakers, oenologists or experienced sommeliers, each with their own personal point of view, offering insights into the bouquet of a specific glass, pairings between food and wine and the wine’s characteristics in relation to where the vines were grown.

Information and bookings

The website www.winetastingexperience.it contains further details about the initiative and the different themes. It includes an up-to-date calendar and tastings can be booked directly via the website. For more information call +39 0173 220943 or write to tasting@stradadelbarolo.it

Contacts
Web: www.winetastingexperience.it
E-mail: tasting@stradadelbarolo.it
Tel: +39 0173 220943