With the aim of encouraging the increase of the tourist flow in the cellars and hotel facilities, the association Strada del Barolo e grandi vini di Langa presented the activities planned for 2017.

Strada del Barolo is planning a series of initiatives to attract tourists and wine-lovers to the beautiful hills UNESCO World Heritage Site. In addition to numerous confirmations, for 2017 some interesting innovations are planned, including some improvements to the event format “Io, Barolo” and the strengthening of cooperation with the Enoteca Regionale del Barolo.

Monday May 1st 2017 – Treasure Hunt in the Barolo area: along the hilly area of Langhe, several crews in cars and motorbikes will follow different routes to “flush out” the clues that will lead them to the “ultimate treasure.”

Saturday May 27th 2017 – Io, Barolo: an other very welcome confirmation for the lovers of the “King of Wines” scattered around Italy and the world. The producers of the Strada del Barolo will present to the public the 2013 vintage of Barolo in the beautiful setting of the Roddi Castle, with an unlimited tasting of over 30 labels of Barolo.

Saturday 28th and Sunday 29th October  2017 – Rendez-vous on the Strada del Barolo: a whole weekend dedicated to wine-lovers and to all lovers of the Langhe, who will have the opportunity to visit the cellars, meeting the producers and tasting their wines. The restaurants will propose special menus with typical dishes, museums and castles will be open for guided tours and the associated hotels and facilities will propose special packages and discounts!