On Thursday 1^st May 2014, as part of the “Spring of culture, taste and wine season” and the 38^th edition of Vinum, the small and enchanting hamlets and hills in the heart of the Langhe of Barolo will be the location of the 5^th annual “Treasure Hunt”, organized by Turismo in Langa, with the cooperation of Strada del Barolo, the City of Alba and several municipalities.

The format is that of a traditional treasure hunt, with a distinctive trait that makes it really special: the itinerary, along which the hints will be hidden, twists and turns along a hill-dotted territory, unique in the world (and it is no accident that it has been nominated to become a Unesco world heritage site), among breathtaking landscapes. Hills painted with vineyards, historical cellars, castles and small hamlets, dominate this land of great beauty.

We are at the heart of the deepest part of the Barolo Langhe, among the crus and the cellars which produce Barolo and other extraordinary wines; renowned and appreciated all over the world. Of course, the first stop will be among the stands of Vinum, in Alba.

The proposal is for all wine-tourists, wine-lovers and for those who love to spend a day doing something different with friends and family in Langa, surrounded by artistry and natural beauty. The itinerary of the treasure hunt should be done by car or motorcycle, to allow participants to visit a good portion of the Langhe territory. However, this – and this is very important! – is not a competition: the aim is to spend the day with good company and discover the region and its precious resources, without competing to arrive back first. The Treasure Hunt in the Barolo Langa has to be experienced rather than played; the game is simply the engine that drives exploration and discovery.

The hints spread throughout the territory; all inspired by wine and food, popular traditions and the history of this emotional land, will be the garnish for a “full-immersion” in the spirit and the “art de vivre” of Langhe, which will allow you to breath, right up until the end, its special atmosphere, which the world envies of the inhabitants of these hills.

The Treasure Hunt will be organized so that the teams (between 1 and 5 participants per team; in one car or a motorcycle) can be divided into different itineraries, which will be similar in terms of characteristics, attractiveness and length. The stop-overs will allow everybody, both wine-lovers and families with children, to have fun and enjoy the day according to their own interests.

Prospective teams should send their subscription to the Treasure Hunt by 29^th April, by calling Turismo in Langa on 0039 0173 364030 or by sending an email to info@turismoinlanga.it.

The registration fee is €40 per car-team (a team travelling by car can consist of between 2 and 5 people) or 25 euros for a motorcycle-team (a team with a motorcycle can be made up of between 1 and 2 people).