The Negretti family’s roots have always firmly set in their passion and love for wine. It was this bond with the world of the Langhe that finally led us to set up our own wine farm as recently as 2002 amidst the gentle hills surrounding the village of La Morra. As young as this dynamic, enterprising venture may be however, the past has not been forgotten in the traditions handed down from great grandparents, who were wine growers and producers way back at the beginning of the last century. The company philosophy The company philosophy is based on the constant, persistent pursuit of quality. The ongoing commitment of brothers Massimo (who qualified as a wine technician at ITAES in Alba and as an enologist at Turin University’s Faculty of Agriculture) and Ezio (who also qualified as a wine technician at ITAES in Alba and then graduated from Turin University’s School of Business Administration) is to dedicating all their attention in person to both the vineyards – worked in keeping with traditions and the territory – and the product that results from the various steps involved on its way to our glasses. The winery’s facilities were built very recently, but the materials used – wooden beams, red bricks and old roof tiles – are reminders of the simplicity of the past. The entrance features a tasting room, where we are glad to welcome visitors and present our wines, while other areas are given over to precise parts of the production process: the fermentation cellar is occupied by heat-conditioned tanks fitted with state-of-the-art technology to obtain safe, natural wines; a room equipped with stainless steel tanks of various capacities is used for storing and maturing young wines, while the bottled wines are stored in a separate area; finally, the finest wines undergo their lengthy ageing process in oak barrels and casks in yet another cellar. The estate stretches out over around 13 hectares of vineyards on prime wine-growing slopes in the villages of La Morra, Roddi and Monforte d’Alba.